Blendo
Social Media Plan
Blendo is a fictional company that markets healthy fruit beverages to college-age students. The following is a plan to implement a digital media campaign with a budget of $20,000, focusing on upper-funnel marketing strategies. The plan includes a SWOT analysis, Target Market analysis, and strategies to utilize paid and organic media on multiple social media platforms.
The Sill
Social Media Strategy
This class project was to evaluate a company’s marketing strategy across three social medias and to analyze Reach, Feedback, and Sentiment Analysis on all channels. The Sill is a direct-to-consumer plant retailer founded in 2012, with online and in-person sales. This analysis was conducted in February 2020 and reflects the social medias at that time.