In my Senior Digital Strategist role, I manage ~40 individual clients, from the marine and auto retail sales industries.
I manage the following:
Facebook Canvas Ads
Facebook Carousel Ads
Facebook Ads with inventory dynamically linked to Commerce Manager (aka VinFuel and BoatFuel ads)
Connected TV Ads via The Trade Desk
Streaming Audio Ads via The Trade Desk
Display Ads, dynamic and static, via The Trade Desk
Vehicle Listing Ads (VLAs) on Google Paid Search
Standard Google Search Ads
Dynamically Updated Google Search Ads
Management includes daily monitoring, daily/weekly/monthly optimizations, recommendations to client with potential campaign ideas, adjustments of geotargeting based on store changes, Meta Commerce Manager and Google Merchant Center troubleshooting, third-party tool management (ex. the tools that bring in content dynamically or create dynamic display ads).
Here’s one of the ads I manage.
For “Boat Stuf” - one ‘f’ because they “don’t give two Fs " (don’t tell them, but they’re my favorite client).