Co-President - Fall 2020
In a particularly challenging semester, my co-President, Sophie, and I, along with our amazing executive board, planned a COVID-19-adapted curriculum for our members. We converted our general meetings to online and made sure our professional development workshops were just as valuable through a digital medium as in person.
Irrespective of delivery method, we had three main goals for the semester.
Diversify our Roaring Concepts Marketing Agency clientele. We value our local businesses, especially those that are minority- and woman-owned. During the semester (and those going forward), we prioritized these businesses for our in-house marketing agency.
Expand our workshops to include web development and paid advertising. At the start of the semester, we offered social media, graphic design, photography and videography, and basic marketing concepts. We added a Facebook Blueprint course in Spring 2020 and we expanded it to include Google Ads as well.
Offer an improved range of socialization events for our club members and their guests. We wanted to make sure our members know just how important a social life is, especially when we spend so much time focusing on career development. We provided more opportunities for members to get to know each other and diversify their interests.
Director of Membership - Fall 2019 and Spring 2020
As Director of Membership, my responsibilities included creating and sending the weekly newsletter for the club (using Constant Contact), managing membership data, receiving and processing membership payments, and collecting demographic data of our members.
In November 2019 we hosted other South Florida universities at our Regional Conference. Executing this conference required me to develop additional newsletters for attendees, manage the Eventbrite, respond to questions from guests, announce guest speakers to attendees, and manage the registration portion of the event.
Our Regional Conference combined with our high membership and diverse array of events has earned us Top Chapter of the Year at the 2020 AMA International Collegiate Conference. View our award-winning chapter plan using the link to the bottom right.
Associate Director of Membership and Engagement - Spring 2019
As Associate Director of Membership and Engagement, I planned the organization’s annual banquet, managed the membership spreadsheets, and organized social events for the club.
Project Manager - Roaring Concepts Marketing Agency - Client: Shoot My Travel - Fall 2018
